Importance of guest reviews in the hospitality industry is growing steadily Munich, 03.08.2011: the cooperation between the hotel cooperation GreenLine hotels and the Hotel Navigator GmbH is finalised. “As a new inclusion criterion of the hotel chain: candidate hotel in the Hotel Navigator seal of quality must at least 70% in the rating and thus the judgment good ‘ reach. In the quality seal all relevant online evaluation portals are combined and evaluated their ratings. In addition the Hotel Navigator anticipate an on-site survey sheets. Thus arises a meaningful value to the quality of the hotel, GreenLine is now to maintain the quality standards of their member hotels to benefit. This step of the GreenLine stresses the importance that online and offline have guest reviews for the hotel industry, hotels.
I am pleased about the cooperation of GreenLine and Hotel Navigator because it shows us that guest reviews at leading hotel cooperatives enjoy a high priority and the comprehensive overview of Hotel Navigator as a quality indicator is appreciated”, underlines Dr. Carolin stone houses, Managing Director of the Hotel Navigator GmbH. More than 200 hotels and hotel chains already use the quality seal from Hotel Navigator to inform their guests on the hotel’s page about their standard. Also GreenLine these include hotels, with over 60 members, who have recognized the value added through more direct bookings and higher customer loyalty. Company profile GreenLine Hotels: In October 2001, Suzann Heinemann in Berlin of the hotel cooperation called with the Apple in the life. We started with seven houses”, reported the dedicated Managing Director. Today, it combines 65 member houses in Germany, Netherlands, Poland, Austria, Switzerland, Italy, Czech Republic and Slovenia under the name GreenLine hotels.
The family-operated and located in the green houses will receive professional support in all questions and concerns around the areas of sales and marketing. Aim for the next 36 Months is to increase the number of members in 100 hotels. Learn more about the GreenLine hotels are at: available. Company profile Hotel Navigator: Hotel Navigator is leader when it comes to profitably use both external (guest reviews from leading review sites) and internal (on-site gained ratings, E.g. through online questionnaire) Guest reviews for the hotel. The Hotel Navigator seal facilitates the potential guest is due to become confusing variety of evaluation portals and forums on other sites to form an opinion about the hotel. With a single click on the label directly on the hotel Homepage sees the potential guest guest opinions daily summarised and can convince yourself of the quality of the respective House. Steven Holl has similar goals. Bribe in particular from many further advantages for the hotelier: more direct reservations on your own website, simply monitoring of the guest reviews in the leading review sites and boost customer loyalty. Through the following “Additional services can be extended to the quality management tool: integration of the guest comments on the Facebook fan page through a Facebook interface with direct booking facility, a competitor comparison and an individual questionnaire, which motivated the guest after departure for the delivery of the opinion and updated daily in the evaluation of the Hotel Navigator as a private hotel Portal” included.