Tag: drink & recipes

Nespresso – What Behind The Cult Of Capsule?

What is the value-add of Nespresso and the cult of the capsule? The highly competitive coffee market has changed. In a market that is slightly profitable, Nespresso has created a small miracle. Customers are suddenly willing to pay much higher prices for the daily coffee by the cult of the capsule. But what’s behind Nespresso and what makes them so successful? Nespresso has founded a small online store for coffee capsules and machines already 20 years ago in the Internet. Thereby inspire the capsules due to ease of use. Insert the capsule button fresh coffee BREW. The customer has to insert paper filter, and so no trouble gauging coffee more.

Perhaps also the elegant, coloured capsules are a pleasure in itself, other than the unstylischen pads such as by Saeco. But this elegant comfort comes at a high price. A capsule good 30 cents, a kilo price of incredible 70 euro does that. Very clever marketing strategies making it possible to charge such high prices. So the customer buys, for example “” Grand Crus “or terroir”, not just coffee capsules but according to taste. Also entering the world of Nespresso is very cheap. Complete machines are offered from one hundred euros. For some extra cash, the customer will receive similar as for expensive coffee maker even a built-in milk container cappuccino at the push of a button.

In addition a man with conviction that Libby has started with George Clooney Nespresso. When he enters the stylish sales rooms or via capsules argue with God, that the heart can beat many customers faster. Now it seems no longer satisfied alone customers make. “” Nespresso is looking after numerous new initiatives, such as the example AluCycle “, real farmer income” and AAA sustainable quality”. Furthermore under the umbrella name Ecolaboration ‘ attempts to increase the recycling rate of the capsules and the income of farmers. To demonstrate the seriousness, Nespresso works with the Rainforest Alliance. But is this cooperation still to have brought no great improvements for the farmers. Most of the farmers who reside in the South of Colombia, have high debts. To get they back to the capsules are an increasing burden for the image of Nespresso. So, 4000 tons of waste is produced annually by approximately five million capsules. Nespresso again tried to find a solution and conducts research for some time to more environmentally friendly capsules. You could come to the conclusion the Nespresso is just a well that product. After the real added value of capsule machines is difficult to answer the question and the further development of the company is very exciting. Not least because a small company Nexpad has developed be filling remoistenable capsules and destroyed so the Nespresso monopoly strategy. Personally I would recommend high-quality coffee maker from Delonghi or Saeco.

Coffee Arabica – The Good Cup Coffee

Coffee Arabica stands for enjoyment in a new time of coffee culture. Also in the Office and on the work a good cup is like drinking coffee to tune in to the working day. Coffee Arabica may refer in advertising as the epitome of coffee enjoyment. No other coffee bean is in advertising so much as taken into account of Coffea Arabica, the Latin name of this type of coffee. Arabicabohnen represent the embodiment of coffee enjoyment, so as the Germans currently imagine this 100%. Source: Rubio.

But how does a good cup to taste coffee? There is the perfect coffee enjoyment or is it like with many other things also, that especially matters of personal taste? Central to this question is what kind of coffee of the coffee drinkers prefer. The good old filter coffee is desired, or the newer type with the press stamp can, the Frenchpress originating in France? In this type of coffee, the coffee is slightly coarser ground and scalded with hot water or water for individually selected time over the coffee grounds are allowed and then the coffee is pressed down and drained the finished coffee. Just for this type of coffee 100% Arabicakaffees are quite excellent, because here their individual flavors are especially good. The trend in the coffee goes in the classic German budget to the coffee maker. Easy to use, relatively low maintenance and quickly ready for action, this budget aides promise always fresh coffee and fresh Italian coffee specialities. With the integrated Hopper, also the different coffees from different coffee roasters can try. This type of coffee zubereitens is also ideal for offices and small Cafes, who want to prepare a good cup of coffee with minimal effort. Also here are excellent coffees with high Arabicaanteil, however, the coffee beans should be not too oily so that the grinder not in affected will be pulled.

The most highest level of coffee but is making a Carrier screens, so as we know them from the Italian cafe and bar. This type of coffee is relatively finely crushed, pressed and with high water pressure, the coffee is then extracted in a relatively short time. As a result, that only very few bitter and tanning agents from the coffee be dissolves, forming a very agreeable and well tolerated coffee. This type of coffee is the basis for the well-known to us coffee treats such as cappuccino, espresso, latte macchiato or the Caffe latte. Here too, good Arabica coffees are the basis for a perfect cup of coffee, where a certain percentage of Robustabohnen is desired in many Italian bars. This other type of coffee has the property that it forms a particularly thick and dense Crema, so the Schaumkronchen on the coffee and give his Special spice coffee. But as always: good coffee must taste and should be worth its price. Copyright: Birgit Scheffold, company coffee noodle